超级玩伴获新加坡亚洲新闻台（CNA）访谈报道：以AI情感陪伴产品入局银发经济市场
作为中国银发经济赛道的先锋企业，超级玩伴凭借自主研发的AI情感陪伴产品体系，为老龄化社会提供了兼具科技温度与商业化价值的解决方案。
近日，新加坡亚洲新闻台（CNA）邀请上海超级玩伴智能科技发展有限公司的产品负责人就“银发经济”话题进行了一轮深度的访谈，随后在专题报道《中国聚焦"首发经济""冰雪经济"与"银发经济"驱动内需增长》中，对超级玩伴的创新实践进行了重点剖析。以下是报道相关原文：
Cities like Shanghai have been going all out to improve services and living conditions for elderly residents - introducing intuitive services and assistance products while building and developing high-quality care systems. Shanghai Supermate Intelligent Technology, a tech start-up founded in 2021, is working with a team from the National University of Singapore (NUS) to develop an AI-powered plush toy designed to offer emotional support to lonely seniors. Product lead Xiao Xin said it focuses on “emotional companionship, psychological therapy, and cognitive rehabilitation”, and “communicates” with users through an app, making use of familiar voices such as family members which offers both therapeutic and cognitive benefits. “When we started our business, our initial idea was simply to create an AI-powered plush toy,” Xiao told CNA. “However, during market research, we identified key user pain points across different age groups - from children to adults to the elderly (and) found that emotional companionship was a common need among all these groups.” “The elderly market is substantial but needs vary significantly across different age groups, so it cannot be generalised.” “Fifty to 70 year olds are generally in good health and more focused on active lifestyles like dancing, socialising and travel,” Xiao said. “Seventy to 80 year olds may require light care support (while) there is an increasing need for medical intervention among 80 to 90 year olds.”
中国“银发经济”的相关企业超过 50 万家，超级玩伴之所以能够脱颖而出，核心的差异化竞争力源于自主研发的「硬件-数据-算法-生态」四层协同体系，构建了从技术基建到场景服务的完整链路：
- 情感计算基座：感知层集成了ASR、TTS、声纹识别等12项核心算法，配合自研AI芯片与多模态传感器（数字屏/运动传感），能够实现毫秒级的情绪响应；认知层则基于大语言模型和端侧垂直专业模型，通过海量的对话数据训练，可同步处理语义理解、心理状态预测、记忆强化三项任务，支持中英日韩四种语言交互；
- 专业知识中枢：独创"三层知识库架构"：用户共享知识库（UGC内容沉淀）+私有知识库（聊天记录/行为记忆）+三方专业知识库（心理机构/教育机构PGC内容），并通过云计算实现跨设备数据联动，例如老人健康数据可经隐私脱敏后，同步至子女端或机构端；
- 场景化解决方案：为C端用户提供情感陪伴智能产品，为B端企业提供一站式IP智能化解决方案。
基于该体系，luluPals系列产品即将在国内、日韩和东南亚市场快速落地。未来将通过"情感OS+智能硬件+生态服务"三位一体模式，向全球用户传递有记忆的温暖。